ONI Denim

ONI Denim, founded by the legendary and elusive craftsman Oishi-san, is one of Japan’s most revered denim brands, celebrated for its masterful craftsmanship and innovative fabrics. Woven on vintage shuttle looms at ultra-low tension, ONI’s denim is known for its rich, slubby texture and exceptional depth. Oishi-san’s secrecy and uncompromising dedication have given ONI a near-mythical status among enthusiasts. The brand’s famed “Secret Denim” perfectly captures its spirit - uniquely textured, and renowned for developing extraordinary fades over time.
Origin: Japan