Fullcount Denim Quality
We started by disassembling vintage denim, analyzing the fabric from one of the threads that make up denim, and thoroughly researching the sewing mechanism.
We went to Kojima, a jeans production area, every week to find a factory where we could make my ideal jeans.
It was the fact that it was impossible to make the ideal jeans with the equipment of the factory at that time (at the time of establishment).
The power loom for making selvedge denim was almost non-operational, there were no sewing machines or craftsmen who could sew, and even cotton sewing threads were stocked in only white and black.
It is said that production efficiency was emphasized with the times, and old machines were weeded out.
From the selvedge fabrics that are now taken for granted to the accessories such as cotton threads, sewing machines and buttons, we had to rebuild everything from scratch.