Imogene + Willie

imogene + willie was born in Nashville, Tennessee, in 2009, when Matt and Carrie Eddmenson set out to create a pair of jeans that fit just right. Their vision soon took shape in a former gas station, which became the home of their first store. Since then, the brand has grown beyond its denim roots, expanding into a collection of everyday essentials, opening a second location in Austin, and establishing its own sewing room in Los Angeles.

Through every stage of its evolution, imogene + willie has stayed true to its original approach: making considered, well-crafted clothing with a focus on fit, quality, and longevity. Produced entirely in the United States, each piece reflects a commitment to local craftsmanship and a more enduring way of dressing.
Origin: USA